Services

How can I help you?

Whatever the nature or size of the copy job you have in mind, call me to talk it through. As well as the quality of what I do and the depth of my experience, you'll get the added value of dealing with a copywriter who understands marketing from the inside and has a track record in producing results.

Please click on the links for more details.

Corporate copywriting

All too often, annual reports, company brochures, press releases and web sites get hijacked by corporate speak. I'll provide you with text that is businesslike and lucid - and which won't make the eyes of your stakeholders or customers glaze over. My copywriting portfolio includes corporate material for several major plcs as well as a leading national charity and branches of central and local government.

Mailshots & flyers

I cut my teeth as a direct mail copywriter, so I will bring to your mailings the benefits of years of experience at the cutting edge of direct mail, from copy devices guaranteed to push up response to inside knowledge of the technicalities of the medium. For example, I can advise on best use of personalisation; which incentives are appropriate; and the pros and cons of different reply mechanisms.

Web content

At a time when every business under the sun has a web site, getting the verbal content of your site right is vital. Whether you're using your site as an information source or as a means of selling direct, I will help you polish your message while ensuring that potential customers can find you through the best use of keywords and search engine optimisation.

Press ads & catalogues

Whether a newspaper insert, a page-long ad, a door-to-door flyer or a full-scale catalogue, I promise you body copy and headlines that really do the business. I can also advise on suitable offers, general marketing strategy and the pros and cons of competing advertising media.

Marketing editorial

Do you need a booklet written to mark a special occasion or launch - or text to accompany a product or include on its packaging? I've been writing this kind of material for most of my working life. Examples include CD booklets about the life and work of a particular performer or composer; information packs promoting new housing developments; advertorials marking a company anniversary; and short histories accompanying vintage or commemorative coins. I promise you quality writing and a meticulous approach to research.

Services for designers

If you run a graphic design studio or production house and need copywriting help on a one-off or regular basis, do get in touch. If you require assistance with a specific project, I can either undertake the work out-of-house or even (distance allowing) provide you with temporary in-house copywriting support.

Copy editing

You may have drafted copy with which you're basically happy but which needs a professional eye. Maybe you'd like to inject a bit more pace or punch into it, or perhaps you just need a second opinion. I'll be happy to look over your text, edit it for grammar, spelling, punctuation and the rest, and tweak, doctor and improve it as necessary to achieve maximum impact.

Call or email me now to discuss your requirements